[Your Name Here]June 01, 2018

Design Process

[Your Name Here]June 01, 2018

A summary of the design process for refreshing the UNFCU visual identity

Featured work:

Leading our team through comparative research and exploratory of our audience and relevant brands

Inspiration from the gallery context and environment of the UN

Inspiration from the gallery context and environment of the UN

Research within our audience's primary visual environment

Inspiration from the inherent visual context and environment

Low-fidelity brainstorming and collecting stakeholder feedback

Distilling ideas and feedback into basic silhouettes for further testing and feedback

On-site testing and mockups of draft concepts

On-site testing and mockups of draft concepts

Testing for consistency across digital channels

Testing for range within a consistent identity

Testing for consistency across digital channels

[Your Name Here]