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Leading our team through comparative research and exploratory of our audience and relevant brands
Inspiration from the gallery context and environment of the UN
Inspiration from the gallery context and environment of the UN
Research within our audience's primary visual environment
Inspiration from the inherent visual context and environment
Low-fidelity brainstorming and collecting stakeholder feedback
Distilling ideas and feedback into basic silhouettes for further testing and feedback
On-site testing and mockups of draft concepts
On-site testing and mockups of draft concepts
Testing for consistency across digital channels
Testing for range within a consistent identity
Testing for consistency across digital channels