Call Blackmore Brand Design. Creative Director. For the Soul.
Concept for University of Michigan
Key pillars of the University of Michigan brand could be described as: global reach, diversity, world-class prestige and talent, undying heritage and spirit—spanning generations. This brings to my mind the word "Monumental".
I imagined how the iconic block "M" logo, with its powerful and simple stance, could be treated as a larger than life monument/structure in actual locations, hailing the influences of U-M beyond its main campuses.
University of Michigan Signage
The strong and simple lines of the block "M" logo can yield a bold and attractive design that helps reinforce the U-M brand in busy environments, from a distance and close up—in both digital and print signage.
The logo area has ample room to hold primary content and information; it also creates negative space that can hold secondary visuals (or animation) that give context for the vicinity.
University of Michigan posters or campaign
I imagined how the block "M" signature for U-M might serve literally as a "made by" signature. The result was an understated and elegant tab with the tagline "Made in Michigan", aluding to U-M as a place where the world's best gather to make themselves—and the world—better. The tagline also hails to the industrial heritage inherent to Michigan, the university's home state.
*Note: Photographs are property of University of Michigan Photography.
Concept for disc-shaped iPad
As a form factor, rectangles are time-tested and proven by generations of interactive wisdom. Circular devices can seem alluring but ultimately impractical and overly-symetric for intuitive usage (à la the 1998 puck-shaped iMac mouse). I still couldn't resist this exercise despite the true challenge of conceiving an effective UI for a polar-coordinate based view.