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MicroEdge: Rebrand campaign
Launching a refreshed brand honoring multiple client profiles and the soul behind the philanthropic work they do every day. My work: Logo development; art direct photo shoot; photo editing/retouching; copywriting.
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Foursquare: Rebrand design and website
Brand identity and redesigned website, including migration to new CMS platform. My work: wireframing; design concepts; art direction for junior designers; final template setup in CMS; image asset production;
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United Nations FCU: 70 Years
United Nations Federal Credit Union 70th Anniversary was a year-long occasion prompting its own sub-brand to amplify its UN heritage. My work: brand development, all microsite design; UX research; wireframing; HTML/CSS development; campaign strategy support.
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United Nations FCU: Website redesign
Full website redesign; My work: UX research; wireframing; page and template design; HTML/CSS development; website brand guidelines
www.unfcu.org
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Blackbaud: Video design
Establishing new video style to align with brand while emphasizing metrics and data insights. My work: video concept design, motion design, and post-editing.
Watch the video here.
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MicroEdge: Conference brand design
Maximizing collaboration with event sites and vendors to create seamless spatial “brand moments.” My work: Location research and coordination; vendor collaboration; design concepts and execution: way-finding, collateral, swag; on-site installation and production.
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MicroEdge: Brand campaign ad
MicroEdge serves nonprofit clients that focus on the arts. This campaign honored the intersection between technology, philanthropy, and the arts. My work: copywriting; art direction
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Crafty Kids Brooklyn: Identity
A neighborhood kids program needed more than just a one-off logo or wordmark. My work: Brand research, concept development, visual design and templates.
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Foursquare: Slides templates
Development of new presentation and slide templates to align with rebrand across multiple tools (Google/PPT/ Keynote). My work: design, image library creation, icon development, education for users.
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United Nations FCU: Slides templates
Development of new presentation and slide templates to align with brand evolution. My work: design, image library creation, icon development, education for users.
Influence Group: Event branding
Event design that carries a refined personal touch into every detail, from signage to business cards and attendee badges. My work: All visual design.
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